case study
Daily Rewards System Evolution
Overview
The Daily Rewards system was redesigned to evolve a simple daily login bonus into a meaningful progression experience. By replacing the legacy reward wheel with a structured 28 day calendar, players gained clearer goals, more valuable rewards, and stronger motivation to return consistently.
Business Opportunity
The existing Daily Bonus wheel provided limited progression and little incentive for players to build a daily habit. Because Gold Fish has one of the largest populations of sporadic players in the SciPlay portfolio, improving daily engagement represented a significant opportunity to increase retention and long term player value.
Original Version
Final Versions
The Solution
Designed and led the transition from a simple reward wheel to a modern progression calendar featuring milestone rewards, multiple currencies, escalating incentives, and clearer long term goals that encourage players to return every day.
Experience in Motion
7-day Coin Only FTUE
This version focused on simplicity and clarity, helping players quickly understand how daily rewards function.
28-day Multi-Currency FTUE
This expanded version introduced deeper progression and multiple reward types, increasing long-term engagement and perceived value.
Impact
The redesigned system improved player understanding and created a stronger sense of progression and reward anticipation. Players were more likely to return daily, and the system became a meaningful part of the overall player experience.
Closing Insight
This project reinforced the importance of clarity, onboarding, and progression design in building systems that drive long-term engagement.